Posts by: Antonio Evans

Founder of Socialdraft @FriendsEat, Entrepreneur, Traveler, Avid @Hackernews Contributor, Interested in Technology News, and a NYC Tour Guide in Disguise. You can find me on twitter @antonioevans

How to get acquired as a Startup?

- - Startups

From Quora:

I’ll start with one of my favorite thoughts, by Alex Haley:

“Many a young person tells me he wants to be a writer. I always encourage such people, but I also explain that there’s a big difference between “being a writer” and writing. In most cases these individuals are dreaming of wealth and fame, not the long hours alone at the typewriter. “You’ve got to want to write,” I say to them, “not want to be a writer.”

The reality is that writing is a lonely, private and poor-paying affair. For every writer kissed by fortune, there are thousands more whose longing is never requited. Even those who succeed often know long periods of neglect and poverty. I did.”

When the startup market is hot, like it was in 1999/2000 and as it is now in 2014, many people suddenly discover they want to “be an entrepreneur.” They find a co-founder who also wants to join the “startup scene”, brainstorm a few ideas, pick one that is plausible, hack up a product, then buy a wheelbarrow they can use to take their money to the bank.

They almost never need that wheelbarrow. This is because starting a company is as Alex Haley described writing: the best companies are not started by people who want to “be an entrepreneur.” They are started by people who are knowledgeable and passionate about a very specific problem, feel they can solve it, and then get busy solving it, often not caring that much about how large of a company they can build as a side effect.  They certainly don’t have “getting acquired” as their goal.

I’d highly recommend you read this essay by Paul Graham: How to Get Startup Ideas. A great line from it:
“The verb you want to be using with respect to startup ideas is not “think up” but “notice.” At YC we call ideas that grow naturally out of the founders’ own experiences “organic” startup ideas. The most successful startups almost all begin this way.”

The best entrepreneurs work on ideas that grow out of their personal interests and passions, and they start the company because it is the best way to bring their vision to market. Many also do want to get rich, but the getting rich happens during the years of toiling away, honing their ideas via trial and error and hard work.[Tweet “The best entrepreneurs work on ideas that grow out of their personal interests and passions”]

I think this leaves you with two options:

  1. Find a startup that is already up and going and needs someone with your skillset. If you join early enough, you may even become a co-founder.
  2. Pick an area of interest and passion and go very deep in it. Become more knowledgeable about it than anyone you know and see if you find an opportunity in that market that you just have to address: something that needs to exist in the world. And if you don’t find it, don’t start your company.

Good luck.
_______

This piece is very apropos to my thinking on startups and entrepenuers in general.  This is not a pleasurable sport that anyone should get into.  When creating something your creating and it happens over a long haul in the specific vertical your in.   You won’t start Whatsapp or Facebook, because it’s been invented already.  What you will start is a collection of ideas, hopefully from your expertises, and run with it.  You’ll motivate others to be passionate about the ideas and they will iterate on it.  The product that was scribbled on a napkin with be fun to look at but not what the reality is willing to “pay” you for.[Tweet “One thing I tell every budding startups that the movie The Social Network didn’t happen.”]

One thing I tell every budding startups or engineers is that the movie The Social Network didn’t happen.  It’s fake.  It’s a movie.   Godzilla didn’t happen.  Transformers didn’t happen.  It’s an invention to tell a story in broad terms, over the course of 2 hours to entertain the masses.  The stuff they leave out is the 48-hour coding marathons you need to get a project out before a major client event.  The travel you do from city to city to do the roadshow of your product.  The time your bank account moved to zero then to negative 2k then back above water.   These are the thing I think someone going into the startup game should measure first before thinking of getting acquired.  These things help structure if this is what you want to do.

I agree fully with Michael Wolfe.   Work for a startup or just create something.   If you figure out how to grow it properly, you’ll get acquired.

How I Stopped Being a Founder

- - Blog

We shall live all through the endless procession of days ahead of us, and through the long evenings. We shall bear patiently the burdens that fate imposes on us. We shall work without rest for others, both now and when we are old. And when our final hour comes, we shall meet it humbly, and there beyond the grave, we shall say that we have known suffering and tears, that our life was bitter. And God will pity us. – Sonya from Uncle Vanya (Chehkov)

A recent post by Myles struck a cord in me.  For the last 7-years that I’ve been building FriendsEAT.com, I’ve said to myself  “I am a founder”.  After reading that post I realized that I am a product creator, not a founder.

My Partner, Blanca and I started FriendsEAT in our living room.   We wanted to be the Tim and Nina Zagat of the digital age; or so we thought as we went live on May 2006.  We saw a plethora of restaurants and food based businesses with very little online penetration.   We saw pretty crappy information online, and a few bad experiences convinced me to code our 1.0 version of the site.  The issue was the passion for it wasn’t 100% there.  We had a secret passion, travel, and we really wanted our website to allow us to do it.

We ran our “Startup” from cafes in Florence to penthouses in Brooklyn.   All the time we were working.  We’d be working with some of our home-based developers who all were from different countries.   The goal was always to make the product better.  The big fact here is that we worked through ALL of our travels.

We got to see sites such as 2nd century Roman ruins in Croatia, and Venice during tourist season (terrible); but it was only during our lunch breaks.   At night it was a different story. We’d go to a dinner in some alleyway in a place like Cortona or a ruin pub with the Gypsies in Budapest (Thank you Bala and Erin), enjoy amazing wine and we’d talk about…work.   As a business couple who were traveling, work was paramount on our minds.  We should have been discussing the frescoes we had just seen the day before.  We should have been discussing the blooming sunflowers. Instead, we discussed the website.  Our relationship was the “Startup”.

To be fair we had to think about the “Startup” during the first 3-years.   It was fully financed by my savings and it bled money month over month.   Not only that, it didn’t work.  The site itself was half usable; and the usable half was slow.  We had constant site outages, crappy code and as a business a development team who didn’t care as long as the month payments came (thank you India).  I mean we had everything go wrong from horrible Business Development hires to employees cheating us.   We were so gun shy it felt everyday was a game of Russian Roulette.

Example:  A trip out to Sonoma for a 1 day winery tour.  I think it was a Sunday.   We passed Sausalito and my cell coverage goes off.  My heart begins to pound some.   “It’ll be fine.  My guys got it covered, just in case.” I tell myself.

We hit the first winery, Jacuzzi.   Plush fields of Chardonnay grapes are adorned with green hills as far as the eyes can see.   I hear dogs barking in the distances probably trying to catch a fox or a rabbit.  It’s serene until I look down at my cellphone and I get a Pingdom alert that FriendsEAT has been down for 2-hours.

Let me explain to you why this is a horror.  We had 1-million visitors a month.   On a given day that’s 25k – 40k unique visitors a day.   So we are talking about 5000 people who hit a dead page on our sites.   Let me explain this to my mother, “mom…we fucked up”.

So I ran to my rental car and called/texted the “team”.   I waited 15-minutes and nothing happened.   Did it again and nothing happened.  No one cared to come in and do some triage on the bug.   The guys responsible for coverage were asleep or at the bar.   No one cared.   It was startling but true.

It took me 2 hours to SSH via my phone into the server and debug the issue.   We got back online and I looked at Blanca and said I want to go back to the hotel because I have to “monitor this”.  Our first time trying “switch off” and “I failed”.  This what I felt and it wasn’t something I wanted to keep feeling.

In my mind I had built a startup.   I had “Ra Ra” sessions via skype.  Brought my team to meet and greets ($20k to fly everyone to one beach in middle of nowhere).  Had headshots made wearing our logo.  I had instilled a cult of passion in my team.  At least I thought I did.

From reading Founders at Work and hundreds of other books on the startup culture I assumed that was what I was creating.   Teams passionate enough to help build a vision.   My vision of a digital community of foodies.

So a few years since this incident I’m still learning to build the system.  We’ve been profitable and are still growing but I personally hadn’t learnt the lesson from that day in the vineyard.   I did yell at the team.  Trying to figure out where my process was messed up but the band aid I put on it was just that, a band aid.   I doubled down on work and focused on growth and training.   We jumped to 20 people and with that 20 peoples’ problems.  I had no time to figure out what my business was, all I had time for was building, fixing and praying.

The article did it for me.  I kept thinking during these years of struggle, “I am a founder”.   I am not.  I am a product designer.  I understand the customers needs and build stuff which meets those needs.  Conversely, I want to travel and see the world, but the idea of being a Founder doesn’t allow for that.   The words themselves are just a badge you wear on your business card.

So I’ve figured out that I am not that guy.  I am not the guru Founder type written about in Techcrunch or other industry rags.   I am trying to become a person who doesn’t “eat, drink, love my business”.    I take pleasure from work, but it’s not the work part I love but the creation part.   I am an artist that paints in PHP, Ruby, CSS on a canvas of cloud computing.

Myles’ piece showed me two sides of myself.   Who I think I am, and Who I really am.  I am going to spend next few weeks testing if I can not be the helicopter business guy and just be myself.   Let’s see how it goes.

UPDATE 1/26/2014: Total failure since this piece.   I had to double down on work.   We saw astronomical growth in our services side of the business so had to work on that.  Also started a reputation management company focused on local businesses.   I am not listening to my advice.   Overworking has become such the normal for me.    In last 90 days, I published an API, created an affiliate system (not a junky one), helped create a massive sales funnel and helped a team member buy her first house.   Oh in the last 120 days foreword of a newly published book on Monsanto.  It’s an addiction to keep creating stuff.  I can so I do?   There is nothing in technology today I can’t focus on and create.   I’m not trying to be hubris but kinda of the opposite it’s a “crutch”.  By being a polymath in the digital space the “brush” I am painting with is so wide/broad I am pull in so many directions.  I wish I had a positive/negative addition to this.  But working on it.

 

How does a Blog work?

we-can-blog-it-2

A friend of mine wrote:

Hi Antonio. I’m curious. How does a blog work? Do you earn money with it? How? Who pays?

-Barbara

 

Great question Barbara.   A blog works as a platform for an idea/message/random things. It comes from the idea of a diary but it’s public.   Why would a person publically write a their inner thoughts?

  1. It lets you be accountable for thoughts.
  2. It motivates you to creatively.
  3. It can be a business and/or branding purposes.

How would I blog?

I’d use WordPress.org or blogger.com.   Easy to setup.  Lots of plugins/templates (add-on things like the look and features).  Just create an account on one of these sites and write a piece.

What should I start with?

I like to write mission statement when I start a blog.  It  should be on your about us or sidebar.  It changes as I grow in my voice and scope.

How do I make money with a blog?

If you can get an audience you can get advertisers or sell products directly to your  readers.    Some people instead of selling products are what they call affiliates.   They promote other people products.   To get advertisers you can reach out to businesses in you niche (travel, medical, art, whatever) or you can go to the many ad networks such as google adsense, chitika, amazon, etc.

Is it worth it?

Yes, it helps me remind me of my story and allows my colleagues to have a singular place outside of FriendsEAT, Linkedin, Facebook, G+ to know who I am.  It also allows me to have a platform to express my view of this world.

 

Jim Henson, Ayn Rand, Sidney Nolan & Yoko Ono

- - Blog

Here is a 1976 Transcript of a recorded conversation between Ayn Rand, Jim Henson, Sidney Nolan and Yoko Ono.   Very interesting stuff to see each’s mindset.

 

AYN RAND
Hello this is Ayn Rand.
YOKO ONO
Hello. This is Yoko Ono
SIDNEY NOLAN
Good evening.
JIM HENSON
Hi. Im Jim Henson.
SIDNEY NOLAN
Sidney Nolan
JIM HENSON
I’m a puppeteer.
AYN RAND
As you know I am a philosopher and a novelist.
YOKO ONO
I myself am an artist and musician living now in New York.
SIDNEY NOLAN
I paint.
YOKO ONO
I would love to appear on one of your television programs Mr Henson.
AYN RAND
why?
YOKO ONO
They are very funny and I like how the puppets get on.
JIM HENSON
Thank you its kind of you to say so. Im also a fan of yours and John Lennons music.
SIDNEY NOLAN
Who is your favourite puppet from the line of characters you have created Jim.
YOKO ONO
Thank you. John loves your programmes too.
JIM HENSON
Each character is special for me they represent different aspects of myself. Kermit the frog is perhaps closest to me. An altar ego of sorts.
AYN RAND
What does that say about you.
SIDNEY NOLAN
Big laughs. He is exceptional.
JIM HENSON
I dont know. I don’t think too much about it.
YOKO ONO
My favourite is Big Bird. He is so tall and gentle.
AYN RAND
To be honest I find it to be senseless entertainment. I prefer the celebration of men and what they can achieve.
JIM HENSON
Do you have children Ms Rand.
AYN RAND
What do children have to do with what I prefer.
SIDNEY NOLAN
Entertainment is never senseless its always within the sensible even when its farce.
JIM HENSON
I find that being a parent being close to children has broadened my perspective allowed me to empathize and understand more than I ever did before. I hope that empathy comes through in my senseless entertainment.
SIDNEY NOLAN
I prefer not to celebrate anything or anyone. Celebration is something that should become something that grows from within creation and not something that we take as a goal.
YOKO ONO
I think this is very important. We need also to offer our children a chance.
AYN RAND
A chance for what. If people cannot be proud of what they do and of their achievements what kinds of world are we giving the future generations?
YOKO ONO
Children have a better chance to do these things you mention if they empathise. I think this is Jims point.
AYN RAND
The empathy you point to obviously serves you well. I am happy for your achievement.
JIM HENSON
A chance for peace. Is that right Ms Ono.
AYN RAND
What is the point of this conversation.
SIDNEY NOLAN
What is the point of life we might as well go all the way.
JIM HENSON
I am not a philosopher.
AYN RAND
The point of life is to achieve personal happiness.
SIDNEY NOLAN
Neither am I Jim.
JIM HENSON
How do you do that Ms Rand.
AYN RAND
It does not mean that you cannot think for yourselves.
SIDNEY NOLAN
Happiness can be your personal dictator if you make him your goal in life.
AYN RAND
What other goal would there be other than personal happiness. The happiness of others makes one a slave.
YOKO ONO
What if your own happiness makes others unhappy.
AYN RAND
Your happiness does not preclude that you are not making other people happy. Actually quite the opposite. If everyone works on their success and achievements this will bring the maximum amount of happiness to everyone.
SIDNEY NOLAN
History Ms. Rand dictates many things. We are always inside it and it is always inside us. We cannot escape it in most of our acts of will thoughts and concepts. Struggling with it is a purpose in itself. Happiness or not.
JIM HENSON
If that is a what makes a slave then that is what I am.
SIDNEY NOLAN
I agree with Ms. Rand on her last comment.
AYN RAND
Then your show does not make you happy.
JIM HENSON
It does immensely. But I wonder about this emotion happiness. Is this really the point to life.
AYN RAND
Then good for you. That is the most important aspiration an individual can and should have.
SIDNEY NOLAN
Diderot once said Divide and rule. the maxim is ancient. Its not mine. It was made by a tyrant. I love freedom to unite you is my will. And if I have one wish. Its that everyone make their own.
SIDNEY NOLAN
I dont think so.
JIM HENSON
Ms. Ono what is happiness to you.
SIDNEY NOLAN
Actually I completely disagree.
YOKO ONO
I think it is when we can finally lay aside our conflicts. When we can all participate in society and offer great support to each other
SIDNEY NOLAN
Aspirations are based on the history that controls us and cannot come as a total matter of will.
JIM HENSON
But there is always conflict.
YOKO ONO
But it does not have to be this way. Does your work Mr Henson not try to prove this?
JIM HENSON
No. Conflict is what defines my characters in many ways and how they respond to it.
AYN RAND
Obviously each individual has to deal with specific set of circumstances and limits of their own ability but what is important is that each individual sets their own goals and values and works towards achieving them.
JIM HENSON
Ms. Ono you are too idealistic I think.
AYN RAND
I agree.
SIDNEY NOLAN
I think Ms. Rand is even more idealistic at heart.
JIM HENSON
And sad.
SIDNEY NOLAN
The power of the individual can conquer all. The will as god.
AYN RAND
I am not idealistic at all. It is the opposite of idealism. Each individual acting rationally is in charge of their destiny not of the collective.
AYN RAND
What do you mean by the will of god.
SIDNEY NOLAN
The individuals will as his own personal god. Certainly but we dont live in shoe boxes Ms. Rand. Each action causes a reaction.
YOKO ONO
We all lead our own lives but our emotions and feelings connect us. Where is the belief in emotion.
AYN RAND
I do not disagree with what you say. But I do not understand why refer to a supernatural power to communicate your thought.
YOKO ONO
It is because our cultures have a spirit.
SIDNEY NOLAN
God is an idea in the end. History like I mentioned earlier in our conversation dictates this idea and we are unable to get rid of it even if we get rid of the idea of supernatural almighty power we cannot get rid of its essence which is what I think is omnipresent in your ideas because you seem to be making man into a god.
SIDNEY NOLAN
He is not.
JIM HENSON
The human spirit is so important. This is what can bridge the divide between us.
AYN RAND
I am not making man into God. I am freeing him from god and charging him to take control of his own destiny.
AYN RAND
What do you mean by human spirit.
SIDNEY NOLAN
Have you ever thought of yourself as the Nietzsche of our time Ms. Rand. Positive. A lady. Market oriented. He would be proud of you. The better more pragmatic him.
JIM HENSON
It may be the idea of god whether you believe in a deity or not. That element within us and around us that binds us to each other essentially. We are all human. We all connect I think somehow.
YOKO ONO
Yes and we must all be allowed an equal opportunity to participate in society and offer support to those that cant.
SIDNEY NOLAN
I dont care a lot for this idea of society either actually.
YOKO ONO
But you are part of society are you not. If your art isnt for society who is it for.
AYN RAND
I despise such mysticism. Acting in your own self interest aligns one with other people in a fluid non forced way. One does not need to be a slave to the concept of forced collective in order to achieve happiness across many people.
YOKO ONO
I am surprised to be in such a conversation. It feels like a deliberate test.
SIDNEY NOLAN
The idea of society is a logical predicament in the first place that is why it is so hard to argue for or against it. It just is what it is.
AYN RAND
Public institutions in society should exist only to support the individual not force it into abandoning its own private interest.
SIDNEY NOLAN
I agree Ms. Rand.
AYN RAND
Thank you Sidney.
SIDNEY NOLAN
But not in the total.
JIM HENSON
I think Ms. Rand and my character Oscar the Grouch would have a lot to talk about actually. I am laughing out loud at this idea.
AYN RAND
Why would I want to talk to him. What has he achieved or trying to achieve.
JIM HENSON
He has achieved what I think is the ultimate goal of your way of thinking.
YOKO ONO
But society is what makes our culture and is what makes a people different. I know the US is different to Japan. The US should try to get on with societies it doesnt like. Vietnam was a catastrophe.
JIM HENSON
Isolation. Contempt for others. A hard heart. Yet even he can muster a bit of empathy every now and then.
SIDNEY NOLAN
When Ms. Rands idea of individualism is amplified to the extreme things like Vietnam happen.
AYN RAND
I am not isolated. I have no contempt for others. Millions of people read my books and find my thoughts inspirational. I hardly spend my time on the sidelines in a trash can grumping.
JIM HENSON
Not yet anyway.
AYN RAND
Neither of the ideologies in that war aligns with my vision.
SIDNEY NOLAN
Being independent is not enough in itself.
AYN RAND
How empathetic of you Jim.
JIM HENSON
So what do you make of the war Ms. Rand. Mr. Nolan.
AYN RAND
Both sides in that war were acting against the individual. My disgust of the communist ideology should be known. Unfortunately the United States was fighting a continuation of the war founded in colonialism. We were not able to transmit the glory of self determination. It was a failure.
YOKO ONO
Well, I find this a painful conversation. Ms Rand and Mr Nolan, you have the privilege of philosophizing and meanwhile children are dying of our neglect and greed. I am outraged. Disgusted even. Therefore I must leave.
SIDNEY NOLAN
Its dreadful. And I truly loathe the word glory.
SIDNEY NOLAN
Dont leave Ms. Ono we need your idealism.
YOKO ONO
I am leaving. I have other things to do. Goodbye.
AYN RAND
No we do not. We need to be free from it.
SIDNEY NOLAN
Oh my. Farewell.
JIM HENSON
Idealism is responsible for wars too.
AYN RAND
I agree with you on this Jim.
JIM HENSON
Good bye everyone.
AYN RAND
Goodbye.
SIDNEY NOLAN
I agree Jim. We should work together on a puppet saga about Ned Kelly. Sometime maybe. Who knows.

Thanks to Arpanet Dialogues for the conversation.

U.S. Entrepreneur aims to rebrand chess

- - Blog

As an avid chess player this is pretty exciting to me. The ability to create a “human” narrative around the game should bring in plenty of new players. They would have to scale the game down into 20-30 minute chunks to keep the audience entertained but as with Starcraft, passionate people will watch anything on the internet.

I’ll be paying for a subscription.